Optix worked closely with the vision of the PBS affiliate WNED to develop a watercolor look which would be appealing to people of all ages. Also to reflect the WNED broadcast area, we designed and animated their station ID which featured a PBS logo flying through downtown Toronto all the way to Buffalo NY where we concluded with their ID revealing over a CG Niagara Falls. In addition we provided the station other design elements, such as lower lower thirds, generic backgrounds, program lineups, and promo screens.
Producing | Paul Moyer
Design | Justin Mencel
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